Before even approaching a professional graphic/logo designer, you may have some ideas in your head of what you would like brought to life. This may incorporate some of the colours from your company branding or adhere to a particular shape, font style or design that you favour personally. Yet when this concept is created, it may not work exactly as you imagined – especially in every avenue of your business such as:
Will your Logo work Across your Business?
June 19, 2016
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Abby Wood
Business Cards
When the logo is scaled down to fit on a standard business card, will it lose so much quality as to diminish its overall effectiveness? Consider if there is any text in logo, does it remain legible on the business card? Do any of the finer details become an unclear blur and get lost when scaled down? Consider this when it comes to your logo design and ensure that it is legible and identifiable regardless of size.
Compliment Slips and Letter Heads
On your compliment slips and headed paper; does the logo leave enough room to have text transcribed around it? It should also not be a distraction to this text and instead serve as a reminder of your company branding rather than a forced acknowledgement. Therefore a good idea to implement on your branded paper is to have the logo semi-transparent so that it is not overpowering and if required, text can be transcribed over it.
Website
When it comes to your website is your logo more suited to be rendered in a JPG or PNG file? JPG files work best for images that contain a photograph taken in reality whereas PNG works best for logos and images that are entirely computer generated and graphic based. As your logo will most likely be splashed across many different parts of your website, it will also need to be scaled to fit in different contexts and design interfaces.
Whelan Web Design specialises in logo and graphic design for all of your business and personal needs. Our team work alongside your spec and needs to design a logo that you are 100% satisfied with and will also work across every and all elements of your business. Get in touch with us today to be one step closer to having your perfect logo designed and implemented.
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