County Boutique | Website Design

About the Client

Founded in Co. Clare in 1966 by Merty and Frank Culligan, County Boutique has spent nearly six decades bringing Irish and international designer fashion — from Caroline Kilkenny to Marccain and Joseph Ribkoff — to fashion lovers across two boutiques. To mark the milestone, they wanted a full brand refresh alongside their new online store.

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The Challenge

Looking to expand into new markets after over 50 years in business, County Boutique needed a website that showcased their designer range properly and a brand refresh to modernise their look for the occasion.

The Solution

We updated their logo and brand palette to a soft, contemporary combination of dusky pink and steel grey, refreshed their brand voice through new copywriting, and built an easy-to-use eCommerce site with a streamlined checkout — backed by ongoing marketing campaigns to keep the boutique in front of their audience.

The Results

We kicked things off with a business analysis and strategy phase, then delivered a full brand refresh alongside a new eCommerce website build. Local and onsite SEO strengthened their visibility, supported by brand identity guidelines and fresh content writing that brought their voice up to date. Website management training ensured the County Boutique team could keep the site running smoothly themselves.

Previous Branding

After Unlock

Brand Showcase

Logo Design

County Boutique branded shopping bag and thank-you card among gift wrapping

County Boutique gift tag reading "Thank you for supporting small" on folded fabric

County Boutique letterhead, business cards and envelope in a stationery flat-lay

Branding

What County Boutique

“Celebrating our 50th anniversary is a huge accomplishment, and we wanted to update our branding. We love our new look! It’s been a huge hit with customers and we can’t wait to see what the next 50 years bring.”

— Gwen Culligan, County Boutique

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