Expat Taxes

FINANCIAL SERVICES / B2B & B2C / WEB DESIGN & DEVELOPMENT

About the Client

Expat Taxes is an award-winning team of Chartered Tax Advisers and Accountants helping expats and globally mobile individuals and businesses navigate Irish tax law. We built a site that reflects their credibility — as seen in RTÉ, The Irish Times and Kiplinger — while making a genuinely complex service easy to understand and book.

The Challenge

Tax advice for expats spans a huge range of situations — digital nomads, returning emigrants, non-resident landlords, corporate relocations — and the site needed to help each visitor quickly find their own path without feeling like a maze of legal jargon.

The Solution

We built a clear “Who We Work With” structure splitting individual and corporate clients into specific personas, paired with a simple three-step process (consult, personalised advice, ongoing support) and an easy consultation booking flow.

The Results

A site that turns a genuinely complicated subject into something approachable, helping Expat Taxes convert visitors into booked consultations across a wide range of client types.

Previous Branding

After Unlock

Brand Showcase

Expat Taxes logo, white on purple-to-blue gradient
Expat Taxes logo, colour version on white
Expat Taxes logo, white on solid purple

Logo Design

Expat Taxes "Guide to Irish Tax" brochure styled with a plant, glasses and coffee
Expat Taxes office building with branded signage and flag
Expat Taxes letterhead, business cards, notebook and envelope flat-lay
Expat Taxes polo shirt with embroidered logo and branded keytag

Branding

What Expat Taxes Had To Say

“Explaining Irish tax law to expats scattered across the globe isn’t simple, and our old site made it harder than it needed to be. Whelan built us a structure where every visitor — whether they’re a digital nomad or a corporate relocation — finds their own path straight away. Consultation bookings have followed.”
— Stephanie Wickham

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