About the Client
Kelly’s Department Store is a proudly Irish-owned women’s fashion retailer in Waterford, stocking brands like Mos Mosh and Co’ Couture. We built their Shopify store to showcase seasonal collections and make shopping jeans, knits and dresses simple for shoppers across Ireland, Northern Ireland and the UK.
The Challenge
Fast-moving fashion retail needs a site that can be refreshed constantly with new arrivals and seasonal collections, without customers ever losing track of what’s new versus what’s on sale.
The Solution
We built a category-led store structure by product type (jeans, tops, knits, dresses) with dedicated New Arrivals and Sale collections, plus free shipping incentives to encourage bigger basket sizes.
The Results
A fast, easy-to-navigate store that keeps pace with Kelly’s seasonal collections and supports their reach beyond Waterford into Northern Ireland and the UK.
Brand Showcase
What Kelly’s Waterford Had To Say
“Fashion moves fast, and our old site couldn’t keep up with new arrivals and sales without confusing shoppers. Whelan built us a store that’s easy to refresh and even easier to shop — and it’s helped us grow well beyond Waterford into Northern Ireland and the UK”
– Ian Doolan, Kelly’s
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