McCarthy’s Homevalue

RETAIL / DIY & HARDWARE / E-COMMERCE & WEB DESIGN

About the Client

Established in 1990, McCarthy’s Homevalue is Waterford’s go-to builders providers, serving contractors, homeowners and everyone in between with everything from fuel and oil to building materials and garden supplies. We built them a full Shopify store that makes a huge, varied inventory easy to browse and buy — from smokeless coal to paving slabs.

Visit Site

The Challenge

McCarthy’s needed a brand refresh and an online shop that could handle a genuinely enormous product range — DIY, fuel, building materials, garden and home — without becoming a maze, alongside stronger local SEO to bring in more of the right traffic.

The Solution

We carried out a full business analysis and brand refresh, then built the eCommerce site with clear category structure and an oil quote flow for high-ticket fuel orders. Local and onsite SEO work, brand identity guidelines and website management training rounded out the project so the McCarthy’s team could manage the site confidently themselves.

The Results

We started with a full business analysis and strategy session before giving McCarthy’s a complete brand refresh, then built out their eCommerce website from the ground up. Local and onsite SEO work helped them show up for the right searches, while new brand identity guidelines kept everything consistent. We wrapped up with content writing across the site and hands-on website management training so the team could take the reins with confidence.

Previous Branding

After Unlock

Brand Showcase

McCarthy's Homevalue logo, colour version on white
McCarthy's Homevalue logo on black
McCarthy's Homevalue logo, white on red

Logo Design

McCarthy's Homevalue storefront with entrance and outdoor living display area
McCarthy's Homevalue branded lanyard and pen mockup
McCarthy's Homevalue logo embroidered on a black trucker cap
McCarthy's Homevalue branded shaker bottles with a flame graphic design

Branding

What McCarthy’s Tramore

“We recently launched our new store website with the help of Ireland Website Design, and we could not be more pleased. The team was incredibly knowledgeable and provided us with the perfect tools to create a user-friendly, modern website that our customers can easily navigate.”
— Thomas McCarthy, McCarthy’s Homevalue

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