Landing pages are standalone pages on a website that are created to drive traffic to from a marketing campaign. A visitor lands on the web page after clicking a link in an email or from clicking an advertisement on Google, Facebook, Instagram or other social media.

Unlike a regular web page that encourages exploration, landing pages only have one goal. They focus on one thing – and that is a CTA or call to action.

Landing pages are used by companies to get their visitors to take a specific action. This action could be signing up for a newsletter, filling out a form or even making a purchase.

To attract new clients and get more out of your website you’re going to want to create a great landing page. But, you might not know where to start or know what exactly goes into a landing page.

Luckily for you we’ve created this list of 6 features that you need to have on your landing page in order for it to work efficiently.

1. A quick loading time

People hate having to wait for pages to load, so if your landing page takes a long time to load up, they’re going to click away. 

You don’t want your potential customers to leave your landing page before seeing what you have to offer so make sure your page loads within 3 seconds. 

If it takes any longer than that your potential clients are just going to lose interest and go straight to your competitor’s site.

2. Eye-catching headlines

The headlines for your landing pages are there to grab the attention of your visitors. So, if your headings aren’t interesting, they won’t attract the attention of your audience and you won’t get as many leads. 

Your landing page headlines need to be informative to let your visitors know exactly what you want them to do as soon as they open your page. 

By creating informative headings you’ll improve your chances of keeping your visitors on your page for longer. 

By informing them immediately of what your landing page is offering you’re giving them all the information they need to know to convert. 

If you don’t have a clear headline then your visitor will get confused and not understand what you’re saying. If they’re confused then they’ll just click away without converting. 

You also want your headline to make an impact on your visitor so try to make sure it includes the following:

  • A reason to keep reading
  • Powerful, emotive words 
  • Relevant keywords
  • A short length (so it sounds snappier)

3. Clear calls to action

The most important aspect of your landing page is your call to action (CTA). Your CTA is the whole reason you created your landing page. Without a clear CTA, how can you expect your audience to understand what they need to do or where they need to go next. 

You have to make your CTAs clear, obvious, and easy to understand for your audience. You want them to be able to interact with your company easily. They shouldn’t struggle to know what to do next. 

Your CTA should be hard to ignore. 

You shouldn’t have more than one CTA on your landing page or you might end up confusing your visitor and making it harder for them to convert. 

It might seem like a good idea to cover your landing page in multiple CTAs to make the most out of the space but if they don’t all have the same goal your visitor won’t know what you want them to do. 

Your CTA needs to be clear with one action and one goal.

If you follow this then you’ll have no problem gaining the results you want from your landing pages. 

4. Social proof

When creating a landing page it’s a good idea to provide your visitors with some reassurance that you can give them something they’ll be happy with. 

You can do this by adding reviews, testimonials, or feedback that you received from past clients. 

With this social proof you’ll be able to strengthen the faith your audience has in you and it’ll also help improve your reputation.

Your visitors will feel a lot more comfortable with your company if you provide them with positive reviews to look at. These reviews will show your business in an authentic and trustworthy light. 

5. Mobile responsiveness 

Most of the traffic to your website and landing pages are going to come from users on their mobile phones and tablets. A lot of people search the web using their mobile phones and tablets – which means you need to make sure your landing pages are optimized for them. If you don’t you’re going to lose out on a lot of potential customers and conversions. 

Be sure to double-check the landing pages yourself to see if they’re user friendly and can be easily read and understood on mobile.

6. Simple opt-in forms

Your visitor has opened up your page, read all the information, clicked on your CTA, and has gotten to the part where they fill in your form. 

If your form is asking too many questions and wants too much information, this could scare off your potential customers. 

People don’t like giving away too much information and asking for personal details will only raise red flags in their heads. 

Ask for basic information like their name and email address. This way you can get the information needed for your email marketing. 

You can always ask for more information later on if it’s needed but asking too much at the start will only cause things to go downhill pretty fast. 

Want to know more about how you can improve your landing pages and get more clients for your business? Get in touch with us today and we can help you out.

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