Every year consumers look forward to Black Friday. The day they get unbelievable deals for Christmas presents and gifts for themselves. It’s also one of the most profitable times for businesses.

Due to the coronavirus pandemic, there’s no doubt Black Friday is going to look a lot different this year. With everybody doing their shopping online, the best deals are going to sell out even faster.

Black Friday provides you with the chance to boost short-term sales and attract more long-term customers. If you don’t prepare for this shopping event then things might not go as planned and you could lose out on a lot of potential income.

More people than ever are buying online. With this influx of people, especially on Black Friday, you’ll have to be prepared for a lot more orders than usual – and your website can expect a lot more traffic.

How can Waterford companies stay on top of the Black Friday craziness during the pandemic?

Find out all you need to know with these 3 tips on what your business can do to increase online sales.


Be prepared with a website that works 

Online sales have skyrocketed since the start of this global pandemic. For some retailers, they might not have been prepared to handle the initial increase in traffic.

The ability to scale how many online orders you receive is critical – especially on Black Friday and in the run up to Christmas. The retail climate is changing. Retailers should invest in the right technology to help them prepare for these massive spikes in online shopping – having a good hosting package is essential right now. You don’t want your website crashing in peak selling season!

Retailers that are new to online selling must consider online security as well. They’ll need to get:

  • Malware blockers
  • Firewalls
  • Security certifications (an SSL cert)

This is all vital for an online store as it protects your customers’ data so they feel more confident shopping with you. 

Another great thing to prepare for Black Friday is product bundles. Put together bundles of products in a hamper and offer it at a special price. You can advertise it coming up to Black Friday so your customers will be excited about trying to grab one of your bundles. 

Make your customers feel extra special

Instead of hitting your customers with an offer a couple of days before Black Friday (like everybody else is going to), start planting the seeds of intrigue in their minds weeks before. 

Have some pre-sale emails lined up to get them hungry for more – but don’t spam your customers with multiple discount emails sent every day. 

Focus on fostering long term relationships – keep in contact with your customers about things outside of Black Friday too. People can get sick of seeing non-stop ads for sales, Black Friday fatigue is a real thing.

Incentivise slow shipping options

It’s (hopefully) going to be difficult to keep up with the number of orders coming in on Black Friday. One way to deal with this is to incentivise slow shipping options. You can offer incentives like a free gift, €5 off your order, or free shipping in return for a longer shipping time. 

So, instead of the order arriving in 2 or 3 days, it arrives in 5 or 7 days.

This gives you more time to get priority packages sent out and delivered before working on the ones that can be delivered later. It also gives you more breathing room to sort out and organise the orders. 

At Whelan Web Design, we love helping local Waterford businesses grow their brand and their presence online. If you’d like to talk about how to improve your company’s online marketing to stay afloat during this pandemic then get in touch with our team today.

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