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Social media holds a whole load of potential for Waterford businesses and it’s just sitting there waiting to be used.

Some businesses make a half-hearted attempt at creating a social media presence – and some don’t even take advantage of it at all.

It’s mad because a strong social media presence is perfect for building awareness about your brand. It helps drive traffic to your store and helps you make sales.

If you haven’t started using social media to your company’s advantage – don’t worry it’s not too late.

Whether you’re a complete newbie to social media or know the platforms inside and out, you can use social media to help grow your business and attract more people to your store.

Today we’re going to help you understand why social media is so important to the success of your eCommerce business in Waterford and how you can use it to drive traffic to your site. We’ll even help you figure out which social media channels are right for you.

By the time you’re finished reading this blog, you’ll know what you need to do to create the perfect social media for your eCommerce business.

Why is social media important for e-commerce?

If you ignore social media then you might as well just hand your competitors your customers. To stay on top of the online selling industry in Ireland, you need to adopt social media into your business. You need to create a stronger presence than your competition.

Your audience doesn’t just use social media – they use it a lot! The average person spends over 2 hours a day on social media which is absolutely nuts if you think about it.

What this means is that your target customer is spending more time on their social feeds than they are browsing through websites. Your potential clients are out there on Twitter, Facebook, and Instagram every day.

So, if you’re not there to usher them to your website then your competitors will.

How to drive traffic to your website from your social media

Social media is about connecting with people and engaging with your audience.

You can use social media to drive traffic to your website – so the more you connect with people and engage with them, the more likely they’ll check out your site (and hopefully buy from you).

Visitors that experience positive interactions on social media are more likely to convert to paying customers – and recommend your brand to their friends.

In the modern world, social media is the new office watercooler. Want good word of mouth? Embrace social media.

How do you create positive interactions on social media?

It’s easy, simply start by posting some content that speaks to your audience so that they’ll see it and engage with it.

Don’t just post up constant sales pitches – fill your feed with insightful, engaging and entertaining content.

If your followers have any questions about what you’ve posted, be sure to respond in a friendly and helpful way. Others will see this positive communication and will begin to perceive your brand in a positive way.

If you want to get more traffic to your site then the first step is making sure that your social media content is attracting the right audience.

Make sure you link back to your website on all your social media profiles – and include relevant links on any posts too.

How to choose which social media platform is right for you

Every social media platform is different and attracts a different audience.

Depending on what your business offers for the people of Waterford (and who your audience is) will depend on what social media will be right for you.

You want to choose a social media account that is right for you – so we’ve listed three of the most popular social media platforms and some important details about each one.

Facebook


Facebook has a huge user base, which makes it a great platform for businesses across Waterford to find new customers on.

A lot of companies use Facebook for its paid advertising. It’s advertising is the most developed out of all social media platforms and makes it easy for you to target users based on age, gender, employment, interests and even relationship status.

With Facebook, you have the power to post advertisements to your exact target audience – and keep advertising to them until they either convert to paying customers or opt out of your ads.

Facebook is also a great place to get reviews on your products/services and share them with the public. By engaging with these reviews, positive or negative, you can contribute to improving your brand’s reputation and exposing your company to a larger audience.

Audience wise, Facebook is popular with 25-55 year olds.

Instagram

Instagram is owned by Facebook, which means it has access to the same user base and advertising. But, that’s not all Instagram has to offer – it also has its own unique benefits.

By this, we mean that you can achieve results on Instagram without necessarily paying for advertising.

It’s easier to grow an organic following on Instagram then it is on Facebook, as Instagram is a very visual platform. Consumers are more attracted to visual posts like photos and videos so if your business can promote itself in a creative way, you can easily attract a following on this platform.

Instagram is popular with a younger demographic – users are generally between the ages of 16-35.

Twitter


Twitter is perfect for engaging with potential customers as you can easily appear on niche threads with the use of hashtags.

This platform is fantastic for reaching out to local customers and other local businesses.

You can search hashtags to find posts from your competitors and your target audience, which will help provide you insight into what your industry is talking about.

What this means for your company is that you can easily search for people that are interested in what you sell – and they can find you too when you embrace relevant hashtags.

Social media is such a huge part of everyday life and it’s rare to find somebody who’s not on at least one form of social media. This gives businesses like yours the opportunity to promote their services and create a loyal customer base.

If you haven’t started to build up your social media yet it’s not too late. Get in touch with us today and we can help you out.

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