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Want your website to rank high on Google? SEO (search engine optimisation) is your answer.

One strategy that often gets overlooked by website owners is building high-quality backlinks for your website. It doesn’t matter how big or small you are – you need to have high-quality backlinks to strengthen your website’s standing on the search results.

If you’re not sure what backlinks are – or you haven’t heard about them before – don’t worry. By the time you’ve finished reading this blog post, you’ll know all about building high-quality backlinks for your Waterford business.

Want your website to rank high on Google? SEO (search engine optimisation) is your answer.

One strategy that often gets overlooked by website owners is building high-quality backlinks for your website. It doesn’t matter how big or small you are – you need to have high-quality backlinks to strengthen your website’s standing on the search results.

If you’re not sure what backlinks are – or you haven’t heard about them before – don’t worry. By the time you’ve finished reading this blog post, you’ll know all about building high-quality backlinks for your Waterford business.

What does building backlinks mean?

Backlinks, or inbound links, are links from one webpage straight to another. So, in terms of promoting your website, it would be a link on somebody else’s website that links back to yours.

Google and other search engines love to see websites with a lot of high-quality backlinks to them because it means you’re trusted by other website owners.

Why are backlinks important for Waterford businesses?

Using backlinks to improve your SEO isn’t anything new or profound. It’s actually a tactic that was built into Google’s original algorithm.

A recent study of 11 million Google search results showed that backlinks remain a critical ranking signal – even though Google makes changes to their algorithm all the time.

Backlinks tell Google and other search engines that your site is a good site. The more of these backlinks or ‘votes’ you have, the higher your website will appear on the search results page.

How do you build quality links to your website?

One of the best ways to build high-quality backlinks is by writing guest articles for relevant and respected businesses within your niche.

You can also ask to be interviewed online via podcasts or local newspapers/radio stations.

Interviews are a great way to get high-quality backlinks and they’ll also give you some great publicity. Just look for podcasts that are looking for contributors or speakers and send them an email. Make sure that it’s relevant to what you do otherwise the link isn’t going to be worth much to you.

Reaching out to people in your industry and building up a trusting relationship might give you the opportunity to get a link placed on their website. If you form a partnership with anybody in your industry be sure to get a link put on their ‘partners’ page.

You should make sure though that you’re not ‘link exchanging’ as Google will be able to pick up on this and will penalise you for it. Both parties will need to have a relevant reason as to why they have a link to the other’s site.

Why do I need high-quality backlinks?

Not all backlinks are equal and a high-quality backlink is worth a lot more than a hundred or even a thousand poor ones.

What is a high-quality backlink?

A trusted backlink is what you want for your website. So you need to make sure that your backlinks:

  • Come from trustworthy, authoritative websites
    If you have backlinks that lead to random, dodgy websites it’s not going to look good and Google won’t see this as a positive thing. They might even penalise you for it which means you won’t be getting anywhere near the top of the search engines anytime soon.
  • Come from a site in your industry and are related to what you do
    When a website gets a backlink off another site Google likes to make sure that the two sites are related in some way. This is why it’s important to get links from websites in your industry.
  • Aren’t from sites that have linked to you before
    If a website links to you and it’s a relevant and trustworthy site, great! But, if the same website links to you repeatedly it can actually damage your rankings.

    Studies even show that your ranking will improve based on the number of websites that are linked to your site rather than the number of backlinks you have.

How do I measure my backlink performance?

If you’ve spent hours building up high-quality backlinks then you want to see the results.

You could measure the performance of your backlinks manually – but when you’ve got a good few under your belt it might be a bit difficult to keep track of all of them.

SEO tools like Ahrefs, Moz Pro, Authority Labs or SEM Rush will be able to give you detailed analytics regarding the performance of your links. They’ll also be able to tell you the authority of the link so you know whether it’s good for your business or not.

You can also use Google Search Console to provide you with insight about all of your links and Google Analytics will be able to show you exactly where your traffic is originating from.


By focusing on high-quality, relevant and trustworthy backlinks you’ll see your website on the top of the search engine results in no time.

If you need any help building the perfect Waterford SEO strategy for your Waterford-based business then get in touch with our team today.

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