Is video an important factor of your marketing strategy and if not why not? In recent times promotional video marketing has become a form of communicating to a target audience.

When creating a professional video the following questions should be answered: “What is the purpose of the video?” and “Who is the target audience?” The quality of a video and also visual and technical attributes affect how the target viewers perceive a video’s tone while the genre of the video sets the tone and direct message about the business. The variety of the video is important as it says a lot about the company and it also ensures that the viewer doesn’t get mixed messages.

Online video has quickly become a factor for people to satisfy their information needs and in a recent survey 59% of people said that they prefer watching a video than reading a piece of text. Video is the future of content marketing and studies show more and more companies are using it as a medium. It is naturally engaging and offers small businesses a way to display information that is easily digested. If a viewer is in engaged in a video, you are guaranteed that they will share it with others. They will also spend longer on your website and more time interacting with your brand.

It’s important to understand that a video does not guarantee a deal with the clients but it does bring you closer to your clients and their prospects. When they engage with your business for the first time it will often be through a website, so the use of videos allow you to introduce yourself and your brand to start building a relationship before they meet you face to face.

Videos work hand in hand with social media and also stand out on social media sites. A video gives you engaging content that can be posted and according to Marketing Tech Blog a video is an effective social media marketing tactic. It is vital that you make your video relevant to each social platform. If you already have an audience on Facebook or Twitter you can keep your video short with a longer form on YouTube or Vimeo.

Videos give customers a quick overview of a product without bombarding them with text. A customer can get the information they need about a business through short videos in less than thirty seconds. It is one of the most effective ways of creating advocates of your business and helps grow your business over a long period of time.

You need to be creative with the videos themselves but also in the campaign strategy you build around them. Creativity wins over the cost of production every time and video will be the future of content marketing. The bottom line is that video is one of the most effective ways of growing your business over a period of time. With video becoming so widely used in marketing, can you really afford not to be using it as part of your marketing strategy?

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